AJR Arrive in Social Media Style With ‘I’m Ready’ Video
AJR just might be one of our favorite new boy bands. With their adorbs, nerdy-cute look and their barbershop quartet style of pop, the three brothers have arrived with their video for ‘I’m Ready.’
The video and its lyrics are advanced via social media conventions: YouTube views, fan covers, tweets, texts and headlines about the band blowing up virally — which hasn’t happened… Yet– are featured in the video.
It’s all inflated stats, as the tongue-in-cheek end of the video shows us, since the boys are only getting started. But thanks to the catchy video and song, we can envision their numbers increasing exponentially.
AJR –Adam (bass/vocals), Jack (vocals/guitar) and Ryan (guitar/piano/vocals) – live and grew up in NYC, so the urban culture also informs their music.
AJR Fall 2013 Tour Dates
10/18 — New York, N.Y. | Webster Hall (CMJ Festival)
10/25 — Boston, Mass. | The Royale (w/ Fifth Harmony)
10/27 — Montreal, QC | Corona Theatre (w/ Fifth Harmony)
10/29 — Patchogue, N.Y. | The Emporium (w/ Fifth Harmony)
11/1 — Glenside, Pa. | Keswick Theatre (w/ Fifth Harmony)
11/5 — Toronto, ON | The Opera House (w/ Fifth Harmony)
11/28 — Dallas, Texas | Cowboys Statidum (Dallas Cowboys Pre-Game)