Even though he, apparently, had very little to do with the new movie version of "It", it looks as though Stephen King is helping to promote it in his own way.

There's been no confirmation that it has something to do with the upcoming movie (it probably does), but it's still cool.  According to WABI TV, there is now a red balloon in the window at Stephen King's Bangor home.

Check it out:

The movie drops September 8th