The Oscars may not carry the same amount of commercial clout as the Super Bowl, but it still offers advertisers an opportunity to appeal to a very specific audience. In this case, it’s Apple and legendary filmmaker Martin Scorsese teaming up to sell the cinematic potential of the iPad. And yes, this commercial wants to tug on your heartstrings.
We all watch the Oscars for different reasons. Some watch for the sheer spectacle. Some watch to see if the movies they like actually win something. Some watch so they can drunkenly criticize what everyone is wearing. But in the end, it all comes down to all viewers doing the exact same thing: watching people thank other people for upwards of three hours. But which people have been thanked the most in 86 years of Oscar history? Someone with a lot of time on their hands decided to figure that out.
Every single film production hits snags and runs into problems. Some are just a little more public than others. Now, the troubles facing the upcoming Mission: Impossible 5 have become public and they certainly sound bad on paper: Production has been temporarily shut down while director Christopher McQuarrie rushes to fix what is apparently an “unsatisfactory” ending. That’s an ominous sign for a movie that recently had its release date pushed up from December to July.
After years of false starts and delays, Pirates of the Caribbean: Dead Men Tell No Tales finally began filming in Australia yesterday. And that’s not a moment too soon for the franchise’s star, Johnny Depp, who hasn’t headlined a hit since 2011’s Pirates of the Caribbean: On Stranger Tides. So, this brings up two important questions. First, will a fifth Captain Jack Sparrow adventure resuscitate Depp in a post-Mortdecai world? Secondly, can new directors Espen Sandberg and Joachim Rønning inject new life into a series that ran out of steam two movies ago?
ScreenCrush wraps up the latest in movies and TV you might have missed. Today, Frozen finally makes its move to Broadway, a Space Invaders movie (!) gets a writer, and a ranking of all of Djimon Hounsou’s sidekick roles.
A few key members of the SNL cast and crew must love “The Californians” because the much-derided sketch was brought back to life for the show’s star-studded 40th anniversary special. For those of us who have always enjoyed this bizarre sketch (and there are about three of us), it’s a welcome return and we will greedily drink up the angry tears of everyone else.
In between all of the tributes and montages and musical performances, the SNL 40th Anniversary Special actually found time for some original content. Right after a montage celebrating the short films that have been featured on the show over the years, Zach Galifianakis took to the stage to introduce a new digital short from Andy Samberg and Adam Sandler. Unlike most of Samberg’s original shorts, which usually traded in genial silliness, this one looked inward and examined a subject that everyone who has ever been on the show should be familiar with: breaking character.
We knew going in that the SNL 40th anniversary special would be chock-full of just about every famous person who has ever walked within spitting distance of 30 Rockefeller Plaza and the opening monologue was quick to make use of this genuinely insane temporary cast of stars. Things got started on the right foot when the always-welcome Steve Martin took the stage ... but then he was joined by Tom Hanks. And then things got really crazy.
In the midst of an otherwise dull (and occasionally painful) red carpet special that aired before the SNL 40th anniversary show, special guest Jim Carrey livened things up by by making Matt Lauer really uncomfortable. His comedic weapon of choice? The recently suspended/disgraced NBC newsman Brian Williams.
In the Jurassic World trailer, careful editing ensured that we only catch tiny glimpses of the Indominus Rex, the genetically modified dinosaur cooked up by scientists to increase attendance to their theme park. But if you were expecting our first really good look at this guy to come from another trailer, you were wrong. This is the year 2015. These kinds of things get revealed in toy form these days.
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