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Go Behind the Scenes of Taylor Swift’s New Fragrance Commercial

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Taylor Swift has a new scent as sweet as she is, and she’s taking her Swifties behind the scenes of her latest commercial shoot for ‘Taylor.’ The country cutie was earnest as ever about her new perfume.

“It’s sweet but it’s also very sophisticated,” Swift said of her third fragrance. “It’s become my favorite thing to wear,” she gushed. “It’s something I’m really proud of.”

She told Glamour U.K. that perfuming is one of her  favorite creative endeavors, in part because it actually has similarities with songwriting.

“One of my favorite things about creating fragrances is it’s creating something out of nothing and turning it into something that has its own look, its own name, its own feeling, its own scent, its own vibe to it,” she smiled. “It’s a little bit like creating a song, you know? It’s taking nothing and adding idea after idea, after idea and honing it down and figuring out what it’s going to be.”

As for the commercials for the scent (a combination of lychee, tangerine, magnolia, peony, vanilla orchids, cashmere musk and woods), Swift said that her ad campaign is inspired by what she does in real life: goofing off with her girlfriends, living life and “figuring things out.”

That sounds a lot like Taylor (and, uh, Taylor) to us!

Next: Vote Taylor Swift for Best Fragrance Ad!

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