Coffee Lovers Rejoice! Dunkin’ Donuts To Start Selling Bottled Iced Coffee
Dunkin' Donuts coffee lovers have something to celebrate, as the company has announced it will start selling ready-to-drink iced coffee around the country early next year.
Dunkin' is partnering with the Coca-Cola Company in the new venture, as Coca-Cola will make, distribute and sell the bottled iced coffee. In a release, Dunkin' Donuts said that Coca-Cola will make the drinks, which will use real milk and sugar, to Dunkin' Donuts' standards.
“We are delighted to be working with The Coca-Cola Company, a world-class partner that will provide us with world-class consumer access, by bringing ready-to-drink Dunkin’ Donuts coffee to the refrigerator cases of grocery, convenience stores and mass merchandisers, as well as inside Dunkin’ Donuts restaurants, across the United States,” said Dunkin’ Brands Chairman and CEO Nigel Travis in the release.
Travis added that he believed that the introduction of bottled Dunkin' iced coffee will serve to strengthen business at the company's franchises.
“We are an almost 100 percent franchised company, and our mission is to drive our brand relevance and to drive the profitability of our Dunkin’ Donuts franchisees,” said Travis in the company's release. “Our research has clearly shown that ready-to-drink coffee consumption is a separate occasion from the purchase of our restaurant-brewed iced coffee. That same research also shows that having a ready-to-drink coffee product builds brand loyalty. We strongly believe that this product launch is good for customers and for our franchisees.”