Go Behind-the-Scenes of Rihanna’s River Island Collection [VIDEO]
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Rihanna is one of the most fashionable starlets on the planet, so it was only a matter of time before she started designing her own collections. The Bajan beauty is taking her Navy behind the scenes of her new River Island collection in a new video for Vogue.
“I have wanted to design my own fashion label for a very long time,” Rihanna said. (We did too!) “This has been something I wanted to do ever since I started loving fashion. Every time I saw something on a rack there was something I wanted to do to change it, and so I thought that the only way I could do that is by designing the perfect thing for me.” Smart!
Rihanna, rocking a black cap, tank and fierce gold necklaces, explained why she chose to work specifically with River Island, considering tons of other outlets were likely knocking on her designer door. “Teaming up with River Island, designing clothes for young women who have young and sassy personalities, that’s what I wanted to do,” she said. It’s fitting for the outspoken singer!
As for the vibe she tries to achieve with her looks? Rihanna said simply, “It’s casual, it’s chic, it’s flirty. Style is definitely inspired by my mood.”