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Photo of Hair Freezing Contest Winner Will Give You Hypothermia

We know, we know — the winter weather has left a lot of us feeling loopy about how to make the best of things. Well, perhaps no one has gotten more out of the season than this threesome.

Miléna Georgeault and Maxime Gouyou Beauchamps, and Fanny Caritte won Takhini Hot Pools’ hair freezing contest after they took a dip in the water in Canada’s Yukon in some balmy minus-22-degree weather.

For their frigid efforts, they won a grand total of $150, which they can presumably use to buy heating pads, blankets and space heaters. Check out the trio doing their thing in this full video below they posted to Facebook.

The event is quite the draw. Get a load of some other participants who didn’t win and only have a wicked case of the chills to prove they competed:

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