The Moto G phone is hip and cool, a gadget that any tech-o-phile or hipster would dig. With its switchable backplates, easy app access, all-day battery and quad-core processor, it's been deemed the sharpest in its class. It's almost cosmopolitan. The commercial makes the viewer feel like the phone is "must-own." So it's fitting that the spot features a hip and cool song with a decidedly, well, cosmo bend.