toys

Scandinavian Toys"R"Us licensee Top-Toy has taken a new approach to making sure kids get what they really want for Christmas: a fully gender-blind catalog that erases the line between boys' and girls' toys.

In a pleasantly surprising move, a Swedish toy company called Top Toy has made a giant leap for gender equality amongst children. Top Toy's Christmas catalog features an interesting twist: the boys are the ones who are playing with dollhouses and the girls are happily playing with the Nerf guns.

Trying to find the lowest prices on toys this holiday season? The latest industry report indicates that Amazon.com has better deals than retail giants Walmart, Target and everyone else.

In a move that will delight toy lovers everywhere, the National Toy Hall of Fame announced 12 nominees for induction this year, including some of our personal faves, like the Magic 8 Ball, little green army men and 'Star Wars' action figures.

We might be stretching things a little too thin when we say there are some potential 'Man of Steel' spoilers hidden in the upcoming Superman toys... but what if we're not? Work-in-progress commercials for Mattel's latest line of toys, which are said to tie into Zack Snyder's 'Man of Steel' movie, have leaked online, one of which features the rumored appearance of Black Zero from the comics... but

Toys in the '70s sure were awesome, but let's face it -- they weren't always well-thought-out. In that spirit, we present 'Hugo: Man of a Thousand Faces,' a large plastic doll that surely qualifies as one of the most disturbing toys of all time. If you owned one, you have our sympathy.

We know, we know—it's only September. When it comes to toys, though, it's never too early to start thinking about the holiday season, especially for retailers. It is big business. Huge business. The buying frenzy of the holidays can comprise 40 percent of the total annual profit for a toy store. With this in mind, Toys R Us has released their 2012 Holiday Hot Toy List to get a head start on the ho