It shouldn’t come as a surprise that Finding Dory opened at number one at the box office this week and did enormous business, but the folks at Disney and Pixar must be breathing a sigh of relief. After all, last year’s The Good Dinosaur was the first film to come out of the venerable animation studio that could be considered a legitimate box office disappointment, especially since it came in the wake of the massively successful Inside Out. The massive opening weekend for the sequel to Finding Nemo repositions Pixar in its rightful place on the top of the animated movie food chain.
The 2016 summer box office hit another speed bump this week as two major releases — a sequel and a potential franchise-starter — opened to disappointing numbers. However, it wasn’t all doom and gloom. Despite the poor starts for Warcraft and Now You See Me 2, The Conjuring 2 opened at number one with the kind of debut that proves modestly budgeted horror movies with R ratings still have a place in the blockbuster months.
This may have been one of the weakest weekends at the box office this summer, with audiences seemingly avoiding movies new and old like the plague. Even the victories feel a little half-hearted, with Teenage Mutant Ninja Turtles: Out of the Shadows taking number one at the box office while not even coming close to matching the business of the first film. With Popstar: Never Stop Never Stopping simply bombing, the only new release to show promise was Me Before You.
Despite the arrival of two major films, this Memorial Day weekend was ultimately a disappointing affair, as X-Men: Apocalypse and Alice Through the Looking Glass both underperformed. The former should ultimately emerge untarnished in the long run, likely making enough money to keep the X-Men franchise breathing. However, the second Alice adventure only confirms what everyone outside of Disney already knew. People don’t like the first Alice in Wonderland and they had no interest in a sequel.
Someone had to dethrone Captain America: Civil War from its spot at the top of the box office top 10, so why not The Angry Birds Movie? The animated adaptation of the popular mobile game glided into first place with a fairly strong opening weekend, relegating Marvel’s latest adventure to second place.
In news that should surprise no one at all, Captain America: Civil War remained number one at the box office in its second weekend, dominating a week where the only new competition was a thriller skewed toward older audiences and a barely marketed horror film.
A little movie called Captain America: Civl War came out this weekend and made the exact kind of money you’d expect it to make. The thirteenth film in the Marvel Cinematic Universe didn’t have the biggest opening in the series’ history, but it was close enough. It’s easily the biggest opening for a Captain America solo movie (albeit ballooned by a co-starring role for Iron Man) and it managed to open bigger than its chief rival this year, Batman v Superman: Dawn of Justice. That’s certainly a win.
After last week’s stellar opening, it was clear that The Jungle Book was going to hold on to the number one spot at the box office this weekend. However, it wasn’t clear that it would spell complete and total doom for the weekend’s other new release, The Huntsman: Winter’s War, which debuted with very disappointing numbers in second place.
In most of these Weekend Box Office Reports, it’s clear who the victor will be. Even when the early estimates are a little off and the numbers shift between now and Monday, the basic layout of the top 10 is generally pretty accurate. But this week is a real race and the top two films are neck and neck, and we won’t know who will actually win this thing until tomorrow. But right now, early estimates have Melissa McCarthy’s new comedy The Boss barely edging out Batman v Superman: Dawn of Justice by less than $50,000. That’s crazy and, whether it actually claims the top spot tomorrow or not, very bad for Batman v Superman.
Batman v Superman: Dawn of Justice was never not going to have an enormous opening weekend. Toxic reviews and mixed word of mouth mean nothing next to hype — that title alone guaranteed a record-breaking start. And right now, Zack Snyder’s superhero epic does look like a gigantic hit. However, this weekend is really all about the trailers and posters and Warner Bros.’ omnipresent marketing. The real challenge will be next weekend, when the film’s legs will be properly tested.
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