fragrance

Though we've yet to see much of the finished work for Taylor Swift's newest perfume ad campaign, our spidey senses are telling us it will probably look very similar to her video for '22.'

This is a mind-boggling statistic. In 2012, nearly 1400 fragrances were launched. On average, that's nearly four new scents a day! Really? Are there that many pleasing smells to be had in a bottle? And, how would they smell all mixed together? Well, the experiment has been done!

Adam Levine once tweeted that he had no interested in entering the increasingly crowded, celeb scent sweepstakes. But he has had a huge change of heart, likely due to the chunk of cash ID Perfumes put in front of his nose to lend his name and to brand a pair of perfumes.

Justin Bieber's full 'Girlfriend' fragrance promo features all the previous clips, such as images of his girlfriend's hands, parts of her body and the exchange of some longing looks from The Biebs, but never her face. Throughout the minute-long clip, he sings a bluesy acoustic version of 'Boyfriend,' which is enough to satiate Beliebers.

Taylor Swift channeled Coco Chanel and her timeless, classic style in a fitted, wide-striped, cream and black Kate Spade dress on the red carpet at the 2012 Jingle Ball Saturday night (Dec. 1.)

While the Black Eyed Peas are on a bit of a hiatus, singer Fergie is getting her ferg on by doing other things, like launch her third fragrance with Avon. This one is called Viva.

New fragrance deal, new promo pic! Only Katy Perry could make a sleek, slicked back, high and shiny ponytail look Old Hollywood glam.

Britney Spears new fragrance 'Fantasy Twist' has been launched with a brand new commercial. The 'Twist' is that you get 2 fragrances in 1.