How to Get More Construction Leads: Top 25 Construction Marketing Ideas to Get More Construction Leads
We’ve officially entered the second quarter of 2022, which means it’s the perfect time to try some new construction marketing ideas. If you’ve been wondering how to get more construction leads, we’ve got a ton of things you can try—and it all begins with your construction website design.
It’s important to try a variety of things when it comes to construction digital marketing. Why? Because every construction provider needs construction leads to survive—no matter your location or how long you’ve been completing construction jobs for your community. Without a good flow of new construction leads, bringing in new customers and making money become impossible.
But, if you create a system that attracts new customers and delivers new construction leads to your business like clockwork, that’s a recipe for:
- More high-paying construction jobs
- Increased revenue for you and your crew
- Growth of your construction business
We know why construction providers need to generate construction leads, but how can you do it affordably and efficiently? The answer is: a good construction website with good construction web design. If you’ve ever wondered how to get more construction leads, follow the steps below—and consider working with a construction marketing agency!
1. Get More Construction Leads Through Your Website
If you don’t yet have a construction website, one of the best things you can do for your business is to create one. A construction website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your construction business
- Read about the construction you provide
- See your service area
- Get in touch with you about construction jobs
- Become a quality construction lead for your business
Without a construction website and professional construction website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A construction marketing agency can help you get set up.
2. Canvass the Area to Generate Construction Leads
Canvassing an area to generate construction leads might seem like an old-school marketing tactic, but it’s a construction advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a construction job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a construction lead!
3. Send Out Direct Mailers to Get More Construction Leads
Here’s another construction marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for construction leads from other sources to determine if this is a viable solution for you.
4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one construction advertising idea that’s been proven time and again to generate quality construction leads. So, if you’ve been wondering how to get more construction leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in construction leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local construction providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with construction lead generation. As a construction marketing agency, we can also set you up with a professional construction website design and share other ideas for construction digital marketing.
5. Always Use Local SEO for Construction Lead Generation
Search engine optimization (SEO for construction companies) is still king in the construction digital marketing space, which is why SEO for construction companies is so popular. SEO is what moves your construction business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for construction companies alone can generate the majority of your construction leads (but we still recommend reading the rest of these construction marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a construction marketing agency and let an expert in SEO for construction companies get you up and running.
6. Get More Construction Leads Through Facebook + Instagram
Still wondering how to get more construction leads? Advertising on Facebook and Instagram can be a cost-effective method for construction digital marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal construction customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need construction providers in the future. If you’ve been wanting to try social media advertising for your business, this is one construction marketing idea worth trying.
Paired with SEO for construction companies and professional construction website design, this is a powerful lead generation strategy. A construction marketing agency can get you set up.
7. How to Get More Construction Leads Through Strategic Alliances
Another smart way to generate construction leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of construction leads.
8. Content Marketing = Construction Marketing
Creating content for your ideal customers is a great way to get more construction leads. Consider writing blog posts and articles that you can post on your construction website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- 10 Signs Your Roof Needs to Be Replaced
- Top Paint Colors of 2022
- Plumbing Maintenance Tips to Get You Through the Winter
As you write these articles, plug your construction. Suggest that readers use a construction provider they can trust to do the job correctly the first time, and—if you’re affiliated with a certain construction brand—talk them up!
9. Email Marketing = Construction Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your construction business, you’ll make (on average) a $40 return on your investment.
Because most construction businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready construction leads and spend 33% less money on making sales.
10. How to Get More Construction Leads at Trade Shows
Attending trade shows should be high on your list of construction marketing ideas. They not only provide plenty of solutions for how to get more construction leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale.
11. Get Construction Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and construction contractors—they’re likely to send more construction leads your way!
12. Give Telemarketing a Chance to Generate Construction Leads
Though telemarketing was once a good channel for construction lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential construction customers.
While this is a viable solution for construction digital marketing, it would be wise to evaluate how the cost compares to other construction marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
13. Reputation Management Affects Your Construction Business
Did you know 85% of people search online to find local construction providers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your construction. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your construction business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more construction leads.
14. Ad Retargeting Is a Fresh Construction Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your construction business.
Retargeting is a great way to keep your construction business and construction website in front of potential customers who have already shown interest by visiting your website. This is one construction advertising idea well worth trying, especially if you’re already getting good traffic to your construction website. Throw in some construction SEO for an extra visibility boost!
15. Make Your Construction Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your construction marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your construction marketing and construction advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating construction leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
16. Use Google’s Local Service Ads to Get More Construction Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for construction providers, at least 7 of them will click one of those ads and turn into a construction lead.
How much more money would you make per month with 7 more construction contracts? For an extra boost, consider investing in construction digital marketing, then use SEO for construction companies and a professional construction website design to hook your potential customers.
17. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary construction provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more construction lead generation opportunities since you’re both working to generate new leads.
18. Increase Referrals to Get More Construction Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your construction business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one construction marketing and construction advertising idea you shouldn’t pass up.
19. Create Helpful YouTube Videos About Construction
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful construction videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a construction business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your construction website so they can learn more.
20. Create a Construction Facebook Group
Having a dedicated Facebook business page for your construction business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into construction jobs.
21. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every construction job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your construction website and social media.
22. Use LinkedIn to Attract Construction Leads
LinkedIn is more than a great place to establish yourself as a construction expert and construction business owner—it’s a great place to generate construction leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the construction you provide.
23. Hunt for Construction Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a construction project. Take a quick scroll through the classifieds and see if anyone is looking for a construction provider. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for construction providers on Craigslist are ready to work with you now and pay for your services.
24. Send Out Press Releases About Your Construction Business
Press releases are a great way to share new and exciting developments about your construction business. Are you offering a new service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating construction leads.
25. Don’t Pay for Construction Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your construction business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your construction website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative is using construction digital marketing. Combined, construction SEO and professional construction website design can increase your online visibility and win you more construction leads.
Sign Up With Townsquare Interactive to Maximize Your Construction Marketing Budget
Website design isn’t the only element of an effective construction marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate construction leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for construction companies and reputation monitoring, can strengthen your construction marketing campaign and help you to generate more construction leads.
The team at Townsquare Interactive specializes in creating construction websites and marketing campaigns that generate construction leads for businesses across the country. All of our construction website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your construction marketing campaign to the next level.
Click the button below to learn more about our construction marketing packages and jumpstart your construction website.