This New South Portland Store Could Make Holiday Shopping a Lot More Fun

If your holiday shopping usually turns into “one gift for you, one gift for me,” this new South Portland store might be your kind of place.

Uncharted is celebrating its grand opening this Saturday, October 24, at 517 Maine Mall Road. The store opened September 26, but this weekend’s celebration gives shoppers a reason to look around before the holiday rush. 

What Is Uncharted?

If you love The Paper Store, there’s a familiar connection here. Uncharted is its expanded shopping concept, bringing favorite brands and familiar faces into a new location with more space to browse.

Featured brands include Free People, Owala, Birkenstock, Bombas, Bogg and Stanley. I love Free People, so that alone caught my attention. Add in the gift options, and this is definitely going on my must-stop list for holiday shopping.

Gifts for Them, Finds for You

Between locally made goods, an extensive jewelry selection and those products you've seen all over social media, there’s plenty to catch your eye. You could cross a few names off your shopping list while building a wish list of your own.

Uncharted also describes plans for tastings, seasonal pop-ups and visits from local makers, giving shoppers reasons to return. Those are part of the broader concept, rather than confirmed activities for Saturday’s celebration.

Personally, this looks like a place I’d want time to explore. A quick stop could easily turn into an entire afternoon of browsing.