Join the Moose Morning Show every weekday morning, just before 6am, we hand out our 'Knucklehead of the Day' award.

Today's KOD goes to Swedish furniture giant Ikea... They have developed a new print ad that is appearing in the Swedish Magazine, Amelia. The ad contains a pregnancy test. Consumers are asked to pee on the marked area in the ad. If they are pregnant, a discounted price for a crib appears... Creepy or brilliant? More in the video!