Think of your least favorite TV commercial.  I can think of a couple that I have to turn down as soon as they come on because they're annoying and, moreover, LOUD!

The CALM Act kicks in today, which is a clever acronym for Commercial Advertisement Loudness Mitigation. This act, which becomes part of the Federal Communications Commission rules, requires that TV stations, cable and satellite operators, and other pay TV providers ensure that commercials "have the same average volume as the programs they accompany." Entities that don't comply could face fines.

That could be catastrophic, too!  It could cause prices on the Bob-O-Pedic mattresses to go up to the price of a Tempurpedic or The Furniture Superstore guys may have to wave their arms in an even more uncomfortably bizarre and painful fashion to sell you a couch.

Oh, I shudder to think!