What to do when your slogan encourages people to engage in activities that many feel are highly inappropriate during the COVID-19 pandemic? Well, if you are home to the world’s most popular fried chicken brand then you "drop it" ...for now anyways.

KFC released a statement indicating that the use of "It’s Finger Lickin’ Good" slogan will be paused in all advertising around the globe.

KFC says:

"Our It’sFinger Lickin’ Good slogan has been around for 64 years, which is impressive for a brand in this day and age. Think we can all agree, this year has been like no other and, right now, our slogan doesn’t feel quite right. So, for that reason, we’ll be pressing pause on using it in our advertising, for a little while."

Social media is all over the place regarding this move...

Some feel this is all marketing hype from KFC itself.

According Catherine Tan-Gillespie, global chief marketing officer at KFC in a press release:

“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.” 

Although much of this is tongue and cheek, and the company it trying to poke some fun at the situation. They certainly also want the world to know that nothing else is changing, not the recipe, not the chicken. They just want to be responsible neighbors, that are sensitive to the current environment we all live in.

And they also want you to know that the slogan will be back....when the time is right.

Now I'm hungry!

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