This is a GREAT story and it's available on Netflix. The documentary is called, Burt's Buzz. It's about the co-founder of Burt's Bees, a company which began in Maine by a man with bees who sold honey and a woman, Roxanne Quimby, who had a vision.
I'm not really sure if there is a real news story here or not but I'll put it out there to keep parents in the loop. Some young people are using Burt's Bees lip balm on their eyelids to add to the experience of getting drunk or high.