Well, I knew something wasn't quite right about this one! Turns out I was right.

At one time Coke's ad slogan was, 'It's a real thing!"

On the Moose Morning Show we talked about a new social media phenomenon that is is starting to take hold. The 'Hold A Coke With Your Boobs Challenge.' It's sweeping the internet under the guise of raising awareness for breast cancer. Now it appears it was actually started by a talent scout for the adult entertainment industry. Does this really surprise you?